Here are our eight top tips for impressing your peers with the perfect Linkedin profile.

A Professional Photo

Linkedin LogoYour profile picture is the first thing someone will notice about your profile, and as such it’s important to send the right message. We’ve seen it all when it comes to profile photos: nights out with mates, photos of pets, group photos, and even one of a highland cow. The key thing to remember is that Linkedin, unlike the other main social media channels, is for business. Save photos of your dog for Facebook and choose a plain-old portrait photo for Linkedin so that people can recognise you.

Skills Title

This will be the first bit of text people will read, so make it catchy and relevant. Remember, as well, to think about your keywords that people may use to search for someone like you.

Professional email address

We all have one. An email address created long ago which we are now slightly embarrassed to tell people. Leave the behind, and choose something more professional for your Linkedin audience to contact you on.

Personalised URL

Linkedin URLsCustomise your URL so that you can be found more easily. It’s simple to change it, just go to “edit profile”, and then “edit contact info”.


Summaries should be a professional bio – relevant, concise, and always, always in the first person (I don’t know about you, but I find bios written in the third person to be a little off-putting). You can also include links if you think that they add something to what you’re saying, such as one to a website you created or a blog you write.


Keep your profile up to date with what you’re doing. We would recommend posting a minimum of once a week, even if it’s just sharing your blog. Remember who your audience is and tailor your content accordingly.

Endorsements and Skills

Fill out you skills section remembering, as always, those all-important keywords. Endorsements from people you know well are another positive addition to your profile, but only if they’re relevant. See if you can entice some more endorsements by doing the same for other people. As well as being of benefit to your Linkedin CV, skills and endorsements also makes you easier to find.


Linkedin GroupsJoin and be active in groups that are relevant to your industry. Getting your name out there is always a good idea, and participating knowledgeably in discussions helps to construct your Linkedin image as an authority in your industry.