How do the top ten Scottish universities handle social media?
That’s the question we wanted answering. Was their performance on the academic landscape matched by their Tweeting and Facebooking? And does it matter?
We looked at the social media activity of top ten Scottish Universities (as shown by the Guardian newspaper) and placed them in our own league table. We checked to see if they had social media accounts, how many followers they had, what they posted and how good they were at engaging with their audience.
And what did we find? Interesting the top university in Scotland – The University of St Andrews – found itself in 9th place, only a smidgeon above Heriot Watt University which was second in the Guardian’s table.
At the top of this list of performers we found the University of Glasgow who scored 37 out of a total of 40 points. They not only had the biggest total audience (118k against University of Stirling’s 38k), the highest levels of engagement and the greatest level of activity but they also clearly ‘got’ social media. They engage with their audience, reply to tweets, posts, questions, post useful and interesting information.
If you’d like to read the full report you can download it here: Top Ten Scottish Universities – August 2015.
Which universities did we look at?
Arranged in order of ranking by the Guardian:
- University of St Andrews
- Heriot-Watt University
- University of Edinburgh
- University of Glasgow
- University of Strathclyde
- University of Dundee
- University of Aberdeen
- Robert Gordon University
- Edinburgh Napier University
- University of Stirling