- Is social media marketing working for your business?
- Do you know how your competitors are doing?
A Digital Media Audit is a great way of finding out exactly how you’re doing with your social media marketing, giving you a better insight into what works and what doesn’t. It also lets you see how well your competitors and clients are using social media. So you’ll know if you’re delivering the social media hit you want.
What’s in the Audit?
A close look at your website and all the social media channels you use. We first gather data. Lots of it. Once we’ve got all the information we need, we’ll analyse in depth the different aspects of your current social media activity. We also examine the activity of several other companies to compare against your company’s performance. These other businesses could be your competitors, clients, supplier or a mix as you choose. Once the analysis is complete, you’ll get a comprehensive report that includes key recommendations for improving your performance. This report is a great basis for developing your social media strategy.
Now that social media is such a vital part of any marketing mix it’s essential to make sure that you’re doing it right. An independent social media audit gives you a clear picture of your current position – the good and the bad – so you know exactly where to concentrate your efforts. And it’s not just us who see the value in a social media audit, check out this article in the Guardian on the issue and this item in the Harvard Business Review.