Onwards we go with our alphabetical trip through social media tools you might want to check out – this week we’re on the ‘B’s.
B is for Bit.ly
One of several URL shorteners that are available. The rise of Twitter has increased the desire for URL shortening – when you’ve only got 140 characters every one saved is all to the good especially given some URLs can be a little on the long side (understatement of the year!)
So, apart from freeing up a bit of space what other benefits does Bit.ly have? You’ll need to create an account to benefit from these fully.
- Save your short URLS – handy to reuse later
- See how many people have clicked on your links and where they come from
- Use it as your preferred URL shortener in Tweetdeck, Hootsuite, and Twitterfeed
- Track Amazon Affiliate links
- Customise your short URL
- Bundle several links into one short URL
B is also for Blogs
To blog or not to blog – that is the question (with apologies to William Shakespeare). Should you have a blog on your website? Actually I think you should.
Let’s start off by assuming that you’re going to post fairly regularly. One of the first benefits is a boost to your site’s SEO – search engines love new content and a lot of sites, particularly ones that can be described as brochure sites, don’t get a lot of new content. By regularly blogging you are adding new content – this will make your site a bit more popular with Google and its mates. To be honest though you want more than Google to read your blog and this means producing some interesting content. At this point many people are beginning to think that maybe it’s not for them – not sure what to write, if they have enough to write about etc etc.
So how you make it a bit easier to blog?
- Make sure you’re up to date with the subject of your blog – if your business is engineering then be sure to know what’s going on in the sector so that you can share with your readers
- Keep a notebook (digital or physical) – you’ll find that ideas for posts pop into your head when you least expect it and usually when you don’t have time to write it so make sure you don’t forget it
- You don’t have to write a thesis – short posts are fine, in fact they can be very good. if your readers think that they always have to put half an hour aside to read your post then they may not bother
- Consider guest bloggers – other people within your organisation or your sector, people who can give a different viewpoint. A range of writers gives the reader a new perspective and saves you from having to write everything
- Schedule your posts – if you’ve got a busy week coming up (or even a holiday) then you can write a few posts up ahead and schedule them for release at different times
So, go on – give it a go!