With my two brothers Peter and Stephen, we co-founded a website with the intention of making our hobby our business. Our business, Opera Scotland www.operascotland.org, is positioned as the website for opera listings and performance history. The listings component allows people to identify forthcoming performances. As the concept has evolved, we think of the archive… Continue Reading
Tag Archives: tactics
Social media trends – 2012
There’s always something new happening in the world of social media and this can sometimes make it hard to keep up but we’re here to help! As 2011 draws to a close we thought we’d look at some key social media trends that we think you should keep an eye out for out for in… Continue Reading
Do your social media metrics really add up?
There are lots of numbers being bandied around about social media. You’re encouraged to get followers, likes, gather a community around you. Then you need to measure them to make sure you’re succeeding. But what does it all actually add up to? In some cases nothing very much. If you have 100 followers on your Twitter account… Continue Reading
Social media – strategy, tactics or just dive in?
You and your business are new to social media. You’ve heard quite a bit in the news and think that you should probably get involved. So you sit down, write up a strategy, decide on the tactics, measure your current performance (so that you can see progression), ensure your objectives are all in place. And… Continue Reading