The Competitive Intelligence Check-list The beauty of this exercise is that, as well as keeping you up to date with what your competitors are up to, it can also help you reassess what you are doing. Use the check-list below to guide you. Decide who you are going to track and compare with your business. It… Continue Reading
Tag Archives: strategy
What on earth are they saying? Now you’ve got started with your data gathering, take a critical look at what sort of content is being posted. Are they posting their own content? Or links to other sites? Or just what they had for breakfast this morning And how often are they posting? Once an hour,… Continue Reading
Competitive Intelligence with Social Media
Are you making the most of social media? Competitive intelligence, gathering information about your business environment to help support your decision-making process. It’s worth remember that social media isn’t all about selling and marketing. It is also a very useful source of information and this week we are going to be looking at a range of… Continue Reading
Facebook ‘Likes’ and Fake Accounts
Reading the news on the BBC website this morning I spotted a story about the value of Facebook ‘Likes’. As anything with a whiff of social media attracts my attention I read further. The gist of the story was that buying advertising on Facebook to attract ‘likes’ to your Page was a bit of a… Continue Reading
7 Questions to ask before you jump into social media
The trouble with social media is that it appears to be free and fast. Most social media accounts can be set up without you showing your credit card and it only takes five minutes to create a Twitter account or a Facebook page. But if it was that simple everyone would be doing it brilliantly!… Continue Reading