Reading the news on the BBC website this morning I spotted a story about the value of Facebook ‘Likes’. As anything with a whiff of social media attracts my attention I read further. The gist of the story was that buying advertising on Facebook to attract ‘likes’ to your Page was a bit of a… Continue Reading
Tag Archives: metrics
7 Questions to ask before you jump into social media
The trouble with social media is that it appears to be free and fast. Most social media accounts can be set up without you showing your credit card and it only takes five minutes to create a Twitter account or a Facebook page. But if it was that simple everyone would be doing it brilliantly!… Continue Reading
Do your social media metrics really add up?
There are lots of numbers being bandied around about social media. You’re encouraged to get followers, likes, gather a community around you. Then you need to measure them to make sure you’re succeeding. But what does it all actually add up to? In some cases nothing very much. If you have 100 followers on your Twitter account… Continue Reading