Are you making the most of social media? Competitive intelligence, gathering information about your business environment to help support your decision-making process. It’s worth remember that social media isn’t all about selling and marketing. It is also a very useful source of information and this week we are going to be looking at a range of… Continue Reading
Tag Archives: Internet marketing
Opera Scotland and a new media tale
With my two brothers Peter and Stephen, we co-founded a website with the intention of making our hobby our business. Our business, Opera Scotland www.operascotland.org, is positioned as the website for opera listings and performance history. The listings component allows people to identify forthcoming performances. As the concept has evolved, we think of the archive… Continue Reading
A to Z of Social Media Tools – A
I recently drew up a list of social media tools for a presentation – I debated with myself (always a bad sign) over how I should order the list – big names at the top? Big names at the bottom? In the end I went down the alphabetical route which then made me think I… Continue Reading
Can social media save you from cold calling?
I don’t know about you but the one thing I really hate doing is cold calling. I expect to be rejected and it doesn’t make me feel good. I don’t feel confident doing it and I’d probably rather crawl over hot coals. A big part of my unwillingness to cold call stems from the fact that I… Continue Reading