Facebook, a missed opportunity?
I think I’ve finally realised what it is about Facebook that irks me. It’s not the media’s constant fascination with how much Mark Zukerberg is worth, it’s not the banality of updating my profile and checking to see what other people are posting / doing / eating / drinking / liking / etc. It’s not even the massive delay I have to endure when I tap to open the Facebook app AND wait for it to update AND wait for it to display the updates AND be ready for me to start typing – on some days this can be (even over strong wi-fi connection) well over a minute.
It’s the ‘way’ it makes money. Here we have possibly the greatest
website system technology sociological shift in modern times. Facebook has shown the impact a simple idea can have: it turned your inner thoughts and privacy into something you actually want to share with everyone and anyone. It turned a fairly static Web experience into a dynamic interactive, collaborative, engaging, and enjoyable Web 2.0. With many hundreds of millions of users using a huge behemoth of a system, with all the cutting edge programming and data farms and cloud computing power … it relies on a traditional advertising revenue of presenting ads to users and expecting them to click on it.
Don’t hate me (yet) for saying this – I know Facebook is using advanced algorithms to analyse your likes, your friends, your check-ins, your photos (and who’s in them, even if you don’t tag them), your relationships, etc. But surely they could come up with something more ‘original’ than pay-per-click advertising, yes?
I like and respect the fact that it is still free, that they have not gone the easy-option and charged for different tiers of access (LinkedIn?). So how can they make money? Continue Reading