Ignore what your competitors are doing at your peril! Competitive Intelligence – getting started You need a plan of action when you’re gathering competitive intelligence. First, don’t try and track every competitor, customer etc. - you won’t have time and you’re unlikely to stick with it. Select three or four key competitors. Think of the ones you admire, the ones you… Continue Reading
Category Archives: Technology
Opera Scotland and a new media tale
With my two brothers Peter and Stephen, we co-founded a website with the intention of making our hobby our business. Our business, Opera Scotland www.operascotland.org, is positioned as the website for opera listings and performance history. The listings component allows people to identify forthcoming performances. As the concept has evolved, we think of the archive… Continue Reading
Innovating Through Educational ‘Climate Change’
Recently, I attended an event in Warrington where just a few of the numerous interesting and innovative projects taking place in schools across the authority were being showcased. The ‘Sharing Innovation’ event was essentially the first of what is hoped to be an ongoing series to disseminate findings and raise the profile of a programme… Continue Reading
Newsroundup – 24 June 2011
A quick roundup of some of the news stories you might have missed! Time to buy your own top level domain? Well maybe not for everyone. Icann announced that they were allowing the creation of new domain suffixes (like .com, .org etc). This is the biggest change to the internet in years. It means that… Continue Reading
Social Media Tool in Action – Storify
I had a great day at the Future Focus conference in Glasgow last Friday where I was talking about 20 social media tools to use (more detailed blog posts on these coming soon). One of the tools I mentioned was Storify which I think may become my latest fave – it’s a brilliant way of… Continue Reading