Ask the crowd what they think
Crowdsourcing is another good use for social media. It can be an alternative or an addition to focus groups and surveys and might just throw something new into the mix.
It will help to already have a good level of engagement with your followers before you try this – if you’re just setting out it is unlikely to succeed. There are lots of examples of large organisations using crowdsourcing but that doesn’t mean that it won’t work for smaller followings. Here are some ideas you could try:
- If you’ve got a restaurant or other food outlet ask your customers for ideas. Linn from Grill48 in Dunfermline (definitely worth a visit if you’re in the area!) has lots of conversation on her Facebook page and often asks for suggestions for things like pie fillings for Pie Night.
- If you’ve got a bar, what about cocktail ideas?
- If you’re updating a design why not give your followers 2 or 3 to choose from and see which they like the best?
- Developing a new service line? Then why not ask customers what they would like to see included?
- Looking for staff? Maybe there is someone amongst your followers that would be perfect. Or one of them may know someone who is.
As well as answering your questions, crowd sourcing is a great way of getting closer to your customers. Asking their opinion rather than just telling them things is an effective way of building trust in your relationships.
And on that note, are there any particular subjects that you’d like to hear about on the blog? Post your ideas in the comments below. Thanks!