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Social Media blog by Florizel Media

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Great News for Instagram Advertisers

March 25, 2015
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New carousel ads on Instagram are clickable and can bring people right back to your website.

Back in the dark old days (up to a couple of weeks ago), Instagram did not allow advertisers to include off-site links. If you were using Instagram as a […]

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Social Analytics

March 17, 2015
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Social analytics – why do we need them? Here’s a quick introduction to some of the issues surrounding analytics and why getting it right is so important.

When it comes to social analytics, raise your hand if you suffer from any of these common problems:

Not […]

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Why you're losing page likes

Update: Why you’re losing Facebook likes

March 10, 2015
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Over the next few weeks Facebook will be doing some spring cleaning and will clear out page likes from inactive accounts.

If you go into your page insights you’ll see this message from Facebook:

“We’ve recently updated the way we measure how many people […]

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A short guide to blogging

A Short Guide to Blogging

Our short guide is here to get you started with small business blogging.

Why Blog?

You may find yourself under social media peer pressure to write a blog, but do you really know why?

One of the principle reasons why so many businesses are […]

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Twitter analytics

Twitter Analytics

Here we have the ins and outs of Twitter analytics which enable you to track your performance and measure Twitter success

As promised, our blog this week sums up the exciting insights we gained from the latest Twitter webinar concerning their analytics tool. Before I go […]

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Social media surgery FAQs 2

FAQs from our Social Media Surgeries Part 2

These are just some of the most common social media marketing questions we’re asked here at Florizel Media.

Last week we went through a few of the questions we are frequently asked in our free social media surgeries, and here’s the second batch! So […]

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Social media surgery FAQs 1

FAQs from our Social Media Surgeries

FAQs from our Social Media Surgeries

As some of you will know, we at Florizel Media run bi-monthly social media surgeries. What does that mean? Well, anyone can book a 45 minute slot with us in which we’ll address all of your social media […]

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Give your Facebook posts a boost

How to give your Facebook Posts a Boost

How to Give your Facebook Posts a Boost

Facebook’s “boost post” option is becoming an increasingly powerful tool for us social media marketers and advertisers. Back in the old days, boosting a post was fairly imprecise and slipshod, but now you can target your audience […]

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Social media audit

Social Media Audits by Florizel Media

January 28, 2015
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What is a Social Media Audit?

First off, when we use the word “audit” we don’t mean that we’re going to go rummaging through your accounts to assess your financial standing. Instead, a Florizel audit will assess your social media and digital standing as […]

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